PushPress review (2026): pricing, pros and cons
Naš sud
PushPress is the easiest low-risk entry into gym management software, and not only because of the free tier. The core product - memberships, billing, check-in, class scheduling - is clean and genuinely pleasant to run a front desk on, and the owner community around the brand is a real asset for a first-time gym owner. The trade-offs sit at the edges: workout tracking, marketing automation and the branded member app all live in paid add-ons, the platform assumes a US gym in its payments and defaults, and multilingual member bases are not the target. For an American gym or box that wants to start free and grow into paid modules, it is an easy recommendation.
Najbolje za
US gyms and boxes that want a free or low-cost start on a clean management core, with the option to add modules as they grow.
Nije za
Gyms outside the US, multilingual member bases, or owners who want coaching tools and a branded member app bundled into one flat price.
Detalji ocjene
Ocijenjeno po istih pet kriterija koje primjenjujemo na svaku aplikaciju. Kako recenziramo.
- Ease of use
- 4.5
- Features
- 4.0
- Pricing value
- 4.5
- Client experience
- 4.3
- Support
- 4.2
Prednosti i mane
Prednosti
- A genuinely free entry tier for a single location - rare in this category and real enough to run a small gym on.
- One of the strongest owner communities in gym software, with active peer groups, events and education.
- Clean, modern core workflow for memberships, billing and check-in; front-desk staff learn it quickly.
- Class scheduling and group management handle box-style programming well.
- Modular add-ons (Grow, Train, Screens) mean you only pay for the extras you actually use.
Mane
- US-centric: payments, integrations and defaults favour American gyms, and multilingual support is thin.
- The branded member app, workout tracking and marketing automation are paid add-ons, so the real monthly cost sits well above the headline.
- No white-label platform; even the branded app option keeps you visibly inside the PushPress ecosystem.
- No built-in nutrition tools or wearable integrations for gyms that want coaching depth.
What PushPress is
PushPress launched in 2011 out of Torrance, California, built by gym owners who were frustrated with the billing-first software of the era. It has grown into a full management platform for gyms and boxes: memberships, recurring billing, check-in, class scheduling and reporting, delivered through a web dashboard plus iOS and Android apps. The brand's identity is as much community as software. PushPress runs owner education, peer groups and events, and that network is a genuine part of what you buy. The product itself is deliberately modular: a free core plan, a Pro tier, and add-ons like Grow (marketing automation), Train (workout tracking) and Screens (in-gym displays) that bolt on as the business matures.
Where PushPress wins
The free plan is the obvious headline, and it is not a gimmick. A single-location gym gets core member management without a card on file, which makes PushPress the cheapest way in the industry to move off spreadsheets. For a garage box or a studio finding its feet, that removes the scariest part of buying software: paying for it before revenue exists. The second win is the everyday workflow. Membership setup, billing and check-in are clean and fast, and class scheduling fits how boxes actually run their day. Combine that with the owner community - which functions as a free consulting network - and PushPress is arguably the friendliest on-ramp in gym software.
Where it falls short
The modular model cuts both ways. Workout tracking lives in the Train add-on rather than the core, marketing automation lives in Grow, and the branded member app is a paid extra. Each piece is reasonable alone, but a gym that wants the full stack ends up assembling and paying for several modules, and the total drifts well above the entry price. Member messaging exists but is lighter than on coaching-first platforms, and there is no built-in nutrition or wearable story at all. The other limit is geography. PushPress is built for the US market: payment processing, integrations and defaults all assume an American gym, and multilingual support is thin compared with European-focused platforms. There is also no true white-label option - even with the branded app add-on, you are running a PushPress gym, not your own platform.
Pricing reality
PushPress publishes its plans on its own site. The Free plan is genuinely free for a single location with core member management. Pro unlocks the full feature set for a single location, and the add-ons - Grow, Train and Screens - are each priced separately. The vendor adjusts these numbers periodically, so treat any figure you read elsewhere as stale until confirmed. The budgeting exercise that matters is total cost of ownership: Free is free, but Free plus a branded app plus Train plus Grow is a materially different monthly bill. If you know you will want workout tracking and marketing automation from day one, price the whole stack on pushpress.com before comparing it against flat-priced rivals.
Who should look elsewhere
Gyms outside the US, or gyms serving members in several languages, will feel the platform's American assumptions quickly. Gyms that want a branded member app without per-member fees tend to shortlist Trainera, which publishes per-country prices with unlimited members, includes trainers and staff accounts in the base plans and works in more than 20 languages. Owners who mainly want simple, transparent management should also look at Gymdesk, which lists month-to-month pricing publicly and is faster to set up, though it is lighter still on coaching. And a CrossFit box whose members live and die by scores and leaderboards will find Wodify's performance tracking deeper than anything PushPress offers, even with the Train add-on.
PushPress Cijene
PushPress offers a genuinely free entry plan for a single location; Pro and the Grow, Train and Screens add-ons are priced on the vendor's site and change periodically. Budget for the full stack you need, and confirm current numbers on pushpress.com.
| Paket | Cijena | Naplata | Klijenti |
|---|---|---|---|
| Free | Besplatno | no card required | single location, core member management |
| Pro | Po dogovoru | see vendor pricing | single location, full feature set |
| Add-ons (Grow, Train, Screens) | Po dogovoru | see vendor pricing | marketing automation, workout tracking, in-gym displays |
Free
Besplatno
- Naplata
- no card required
- Klijenti
- single location, core member management
Pro
Po dogovoru
- Naplata
- see vendor pricing
- Klijenti
- single location, full feature set
Add-ons (Grow, Train, Screens)
Po dogovoru
- Naplata
- see vendor pricing
- Klijenti
- marketing automation, workout tracking, in-gym displays
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