Exercise.com Review (2026): Pricing, Pros and Cons
Our verdict
Exercise.com is what you buy when you want the software to disappear behind your brand. The platform is built around fully custom-branded web and mobile apps, backed by the deepest workout delivery and assessment engine in the gym management category, plus booking, billing, e-commerce and CRM in one system. The catches are structural: pricing is quote-only and premium, the custom build means an implementation project rather than an instant signup, and a simple gym will pay for depth it never touches. For established training businesses and multi-location operations, the math can work well. For a small club, it is usually too much platform.
Best for
Established gyms, training facilities and multi-location fitness businesses that want a fully custom-branded app and deep workout delivery, and have the budget for a premium platform.
Not for
Small independent gyms with simple membership-and-check-in needs, or owners who want a published price they can sign up for today.
Score breakdown
Scored on the same five criteria we apply to every app. How we review.
- Ease of use
- 3.5
- Features
- 4.6
- Pricing value
- 3.3
- Client experience
- 4.3
- Support
- 4.3
Pros & cons
Pros
- Fully custom-branded web and mobile apps, shaped around your business rather than a template.
- The deepest workout software in the category: builder, logger, video library and fitness assessments.
- Genuine all-in-one scope: booking, billing, e-commerce for selling plans and memberships, CRM and automations.
- Hands-on service model with dedicated account management through setup and beyond.
- Scales cleanly from a single facility to multi-location and franchise operations.
Cons
- Quote-only pricing with premium positioning; there is no public number to budget against.
- More platform than a small gym needs; simple clubs pay for depth they will not use.
- A custom build means an implementation phase, not an instant signup.
What Exercise.com is
Exercise.com is a US fitness business platform that sells one thing at its core: your own software. Rather than giving every customer the same app with a logo swap, it builds custom-branded web and mobile apps around each business, then runs the whole operation through them - scheduling, billing, workout delivery, e-commerce and CRM. Its customer base skews toward serious training businesses: performance facilities, established gyms, franchises and fitness brands that treat their app as part of the product they sell. Everything about the platform, from the sales process to the pricing, reflects that positioning.
The custom-branded app advantage
Most branded-app options in this category are templates: the vendor's app, reskinned. Exercise.com goes further, building the member-facing apps around the business's own offer, which matters for gyms selling training programs, assessments or online memberships where the app is the storefront. The result is that members interact with the gym's brand only - on iOS, Android and the web - and the business owns the client relationship end to end. The flip side is that a custom build takes time and money, which is exactly where the quote-only pricing comes from.
Workout and assessment depth
This is where Exercise.com clearly out-runs typical gym management software. The workout engine covers program building, logging, video demonstrations and progress tracking, and the assessment tools let facilities run structured fitness testing and re-testing - a staple for performance gyms and training studios that sell results. On top of that sits real e-commerce: selling workout plans, challenges, memberships and training packages through the branded app and website. For hybrid businesses that earn from both the gym floor and online programming, having delivery and payment in one branded system is the core of the pitch.
Pricing and the premium question
Exercise.com does not publish prices. Every package is quoted per business, reflects the custom app build, and by reputation sits at the premium end of the category. There is no free tier and no self-serve signup; the path in is a demo and a sales conversation. Whether that is a problem depends entirely on scale. A facility monetizing training programs through its own app can plausibly earn the platform fee back; a 300-member neighborhood gym that needs memberships, check-in and billing almost certainly cannot. Ask for the full quote in writing, including the app build and any ongoing costs, before comparing.
Who should look elsewhere
Small gyms with straightforward needs should start elsewhere. Gymdesk covers memberships, billing and check-in with publicly listed pricing and month-to-month terms. Gyms that want a branded iOS and Android app published under their own name, but without an enterprise engagement, tend to shortlist Trainera - it is quoted per gym with no per-member fees, handles the app store publishing, and works in over 20 languages. CrossFit boxes are better served by Wodify, whose whiteboard and performance tracking are purpose-built for that community. Exercise.com stays the right choice when the custom app and workout commerce are central to how the business makes money.
Exercise.com Pricing
Exercise.com does not publish pricing; every package is quoted per business and reflects the custom-branded app build, with a premium reputation relative to template-based tools. Get the full quote in writing and confirm current terms on exercise.com.
| Plan | Price | Billing | Clients |
|---|---|---|---|
| Custom platform | Custom | quote-based | tailored per business, all-in-one |
| Enterprise | Custom | quote-based | multi-location and franchise |
Custom platform
Custom
- Billing
- quote-based
- Clients
- tailored per business, all-in-one
Enterprise
Custom
- Billing
- quote-based
- Clients
- multi-location and franchise
Frequently asked questions
Sources
Still comparing?
See how Exercise.com stacks up in our Best personal trainer apps ranking, or read a head-to-head:
CoachStackReviews does not take payment for placement. Pricing is verified against vendor sites; always confirm current pricing before buying.